DROP 002 NOW LIVE!!

SUSTAINABILITY

RECYCLED+RECYCLABLE PACKAGING

Packaging accounts for ⅓ of all household waste and for 40% of the plastic pollution on earth. In order to become a part of the solution, all of our products are shipped in 100% recycled and recyclable mailers and shipping labels. Please recycle your package after receiving. 


PRINTING

Our garments are printed using Kornit DTG Printers which use water-based NeoPigment Inks. These inks are free of formaldehyde, heavy metals, and Alkylphenol Ethoxylates (APE). This means that our printing methods are biodegradable, non-hazardous, and non-toxic. Kornit Printers use a 100% waterless process so that there is no washing, steaming, or pretreatments required during the printing process. 


GARMENT SOURCING

Why Second Hand?

Our garments are printed on hand picked, previously worn garments. We also hand pick from defective runs, otherwise destined for the landfill. These defective runs are over 70% damaged and are typically considered unsellable, and are in all other cases thrown out.  We carefully sort threw to salvage the usable 30%, and directly donate the remaining to local shelters. According to the EPA Office of Solid Waste, Americans throw away 16 million tons of clothing and textiles per year. By choosing to purchase and upcycle used clothing we are doing our part to help divert textiles from landfills. We are also protecting the environment and the use of precious resources by avoiding the use of new materials for our garments. 


How much water do we save per t-shirt?

This Is Your Brain On Plants garments save an average of 2,700 litres of water - that’s the amount needed to grow enough cotton to produce one new t shirt. The majority of cotton used to produce new clothing is grown using pesticides. Studies show that pesticides contaminate ground and surface water. Pesticides also cause soil acidification and agricultural run-off, which causes hypoxia in nearby surface waters and subsequently disrupts ecosystems. Cotton farms cover 2.5% of the world's cultivated land but uses 10-16% of the world's pesticides, more than any other single major crop. This includes herbicides, insecticides, and defoliants. 

A LINEAR CONSUMER ECONOMY ACCOUNTS FOR 16 MILLION TONS OF TEXTILE WASTE YEARLY, IN AMERICA ALONE. THE COTTON IN A SINGLE T-SHIRT REQUIRES AN AVERAGE OF 2,700 LITRES OF WATER TO GROW. REUSING OR RECYCLING COTTON GARMENTS USES ONLY 2.6 PERCENT OF THE ENERGY NEEDED TO PRODUCE AN ITEM FROM VIRGIN MATERIALS.