SUSTAINABILITY

PRINTING

For many years, Plastisol inks were the most common choice for screen printing garments. Unfortunately, it's not the most sustainable or eco-friendly option. Plastisol requires a variety of chemicals for cleanup, and contain PVC and phthalates which are harmful to the environment. 

DTG PRINTING

We use Direct to Garment Printers which print with water-based inks. The inks are free from toxic chemicals, formaldehyde, heavy metals, and Alkylphenol Ethoxylates (APE). This means that our printing methods are biodegradable, non-hazardous, and non-toxic. 

WATER-BASED SCREEN PRINTING

Another method of printing that we use for some of our garments is water-based screen-printing using water-based inks. One of the benefits of using this method is that the printing screens can be cleaned with water rather than solvents. The water-based inks that we use are friendly to the environment, stay wet in the screen longer, require no chemicals for clean up, and looks and feels great on garments. These inks are free from toxic chemicals, lead and other heavy metals. They do not contain ozone-depleting chemicals like CFCs and HCFCs aromatic hydrocarbons or any volatile solvents.
ALL of our garments are Plastisol-Free.
ALL inks and printing processes that we use are 100% Vegan + Cruelty Free

GARMENT SOURCING

Why Second Hand?

Our garments are printed on hand picked, previously worn garments.  We also use up-cycled fabric and sustainable materials for the production of our cloth masks. 
We hand pick the materials that we use, including our t-shirts, from defective runs, otherwise destined for the landfill. These defective runs are over 70% damaged and are typically considered unsellable, and are in all other cases thrown out.  We carefully sort threw to salvage the usable 30%, and directly donate the remaining to local shelters. According to the EPA Office of Solid Waste, Americans throw away 16 million tons of clothing and textiles per year! By choosing to purchase and up-cycle used clothing we are doing our part to help divert textiles from landfills. We are also protecting the environment and the use of precious resources by avoiding the use of new materials for our garments. 

How much water do we save per t-shirt?

This Is Your Brain On Plants garments save an average of 2,700 litres of water - that’s the amount needed to grow enough cotton to produce one new t shirt. The majority of cotton used to produce new clothing is grown using pesticides. Studies show that pesticides contaminate ground and surface water. Pesticides also cause soil acidification and agricultural run-off, which causes hypoxia in nearby surface waters and subsequently disrupts ecosystems. Cotton farms cover 2.5% of the world's cultivated land but uses 10-16% of the world's pesticides, more than any other single major crop. This includes herbicides, insecticides, and defoliants. 

ECO-FRIENDLY PACKAGING

Packaging accounts for:
⅓ of all household waste
40% of the plastic pollution on earth
In order to become a part of the solution, all of our products are shipped in the most minimal and eco-friendly ways possible. Our recyclable mailers and shipping labels are both made from 100% recycled content. Our shipping labels are printed using heat-transfer technology which is ink-free. The mailers feature a dual adhesive strip for re-use.
Please reuse and/or recycle our packaging when you are done with it. 
A LINEAR CONSUMER ECONOMY ACCOUNTS FOR 16 MILLION TONS OF TEXTILE WASTE YEARLY, IN AMERICA ALONE.
THE COTTON IN A SINGLE T-SHIRT REQUIRES AN AVERAGE OF 2,700 LITRES OF WATER TO GROW. REUSING OR RECYCLING COTTON GARMENTS USES ONLY 2.6 PERCENT OF THE ENERGY NEEDED TO PRODUCE AN ITEM FROM VIRGIN MATERIALS.